Who What Wear: March, 2023

The FDA’s New Sunscreen Filter: What It Means for U.S. Sun Care

The FDA may approve BEMT, the first new sunscreen filter in 25 years. Here’s how it could change U.S. SPF textures, elegance, and daily wearability.

SPF Accuracy: Why It Matters More Than Ever

Why You Can Trust Our SPF If you’ve been following beauty news lately, you may have seen troubling reports out of Australia: several sunscreens have been recalled after independent testing reveale...